As a rule of thumb, a Responsive Design website costs more than your average website to build and run, but creating an effective business website is more than a numbers game. When weighing up the costs, you need to keep in mind that a responsive website works much harder for you than your standard desktop-centric website.

On April 21, 2015, Google will begin rolling out a worldwide mobile-friendly algorithm update that will have a “significant impact” on mobile search results for mobile searchers.... ARE YOU READY?

In essence, if a website site does not pass Google’s mobile friendly test, there’s a real possibility that Google will send you fewer mobile search customers after April 21, 2015....

Marketing is a pillar, on which the business empire of a company stands. These days, search engine marketing is preferred by all online business. It is because internet is the fastest medium to dispense a large amount of information to numerous people. Marketing your site or products and services on search engine reaps huge profits.

If you are new in online business and are looking out for help in creating an awareness of your website, then theseVIDEO SERIES about Search Engine Marketing will surely prove beneficial to you. They will not only give you a pathway to be successful in market, it will also popularize your site.

You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is,  websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.

Internet marketing has become highly competitive and only those who are repositioned will have their websites indexed and ranked on the top hits of search engines. It is certain that website owners need to seek competent SEO experts who are able to use ‘white hat’ techniques to achieve your Internet marketing goals. Search engines like Google have become very strict and you need to engage with a SEO firm that can produce long term website ranking. This way you are able to increase your website traffic and returns on investment (ROI).

You’ve heard the expression, “a picture is worth a thousand words”. When people see a picture or an image, they attach their frames of references to it and create an immediate perception about its meaning. Take a second and look at a picture in your office or an image on your computer screen. Be aware of the immediate thoughts that come to mind and the emotions that hit you. When people see your company logo, the process is no different. The question is, “What is your logo saying to them about your brand?”

Is your business the first choice of your target customers when it comes to the products or services you offer? Do you think you stand out from the competition? If you promote your business the right way, you will easily stand out and get most of the market share. But if you promote the wrong way, your target customers will leave your business as fast as they can. They will create their own conclusions regarding your company. Sometimes the conclusions are accurate, other times they don’t even close to coming to the right conclusion. If you want your customers to pick you over your competitors, you must do everything to impress them and get their sympathy. 

When clients initially come to HB Jamaica, our team always makes a point of asking them if they are satisfied with their website’s performance. Many of them find this to be an intriguing question. They know their sites can be doing better, but they’re just not sure how.

Online retail sales have increased 14 percent since July, according to a recent MasterCard report, and now eMarketer is optimistically predicting these numbers to double during the upcoming holiday season, despite a global flailing economy.

If you’re an “online-only” business then the design and layout of your web site can make or break you. In this article I’m going to explain how and why you should step into your customer’s shoes and take a good long look at your web site to see what’s wrong with it and what you can improve to increase your sales.

The most important part of your website is the layout. If you were to ask your wife/sister/brother/friend to visit your web site and order one of your products do you think it would be an easy thing for them to do? Would your site navigation or difficult-to-read text confuse them?

Looking at your web site from the perspective of a potential customer can help you see and hopefully fix any potential pitfalls standing in the way of you turning your current visitors into profitable customers.

Here are a few things that you should look at from the perspective of your (potential) customers:

Web site navigation: Do you have a clean, simple and most importantly CONSISTENT method of navigating pages on your web site? If the menu on your home page is different to the menu on your other pages then you have a problem.