Search Engine Optimization

Website optimisation is the collective process in improving a website's rankings within the organic listings of search engines. HB Jamaica offer website optimisation services (also known as search engine optimization, SEO or web optimization) to both existing and new clients. With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.

Organic Vs Pay Per Clicks (PPC)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'. Please see the diagram to the right.

Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.

Do it Yourself

HB-CMS helps you to maintain a favorably position on major search engines, with built in marketing and SEO tools such as Blogs, News,  Articles, and Meta Description on every web page. With our built in SEO tools you can rest assued that with just a few clicks your website can maintain a position on the major searchh Engines.